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Burger King is leading the cryptocurrency movement in the Russian Federation by issuing ‘WhopperCoins’, via a digital wallet, to customers that can be used to purchase food in the future. The tokens can also be traded with others.
“WhopperCoin transactions will be powered by Ethereum rival Waves’ distributed ledger network. The blockchain platform allows users to issue and transfer custom blockchain tokens, and to trade them on an integrated peer-to-peer exchange,” reported CNBC.
“The initiative is being run by Burger King Russia. Whoppercoin has already been issued, with a supply of 1 billion (further Whoppercoins can be issued if required). Customers will receive one Whoppercoin for every rouble they spend (1 USD = 59 RUB), and a Whopper burger can be redeemed for 1,700 Whoppercoins. Additionally, as a blockchain token, Whoppercoin can be freely transferred and traded online – meaning that customers can save their rewards, send them to friends or sell them to new buyers. Burger King Russia will release an app for the scheme in both the Apple Store and on Google Play next month,” wrote Waves, which is hosting the Burger King blockchain loyalty program.
‘Now Whopper is not only burger that people in 90 different countries love – it’s an investment tool as well. According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow,’ comments Ivan Shestov, Head of External Communications at Burger King Russia.
‘We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution. We are sure that this decision will promote blockchain technology in Russia and will enable the promotion of its benefits and possibilities for a wide audience,’ adds Max Pertsovskiy, CBDO of Waves Platform.